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Roy Greco
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Sep 14, 2026
How Bobcat CDO Roy Greco Is Building a Digital Foundation for AI and Growth
12:31
12:36
12:51
13:06

Peter HighHOST
Talk a bit about that balance, if you would, and some of the use cases that have been developed that have you most excited.

Roy GrecoGUEST
Yeah, I would say the, you know, artificial intelligence is not a one trick pony, right? So you've got, you want to unlock people's ability to innovate and see what they can do with it.

Roy GrecoGUEST
So how can we re-engineer some of these processes with AI? So, you know, we're not putting restrictions on anything.

Roy GrecoGUEST
um you know some of the more exciting things that we're doing is uh within our our dealerships we've now created a bobcat service assistant which is basically an ai enabled technician tool which you know, machine comes into the shop, service technician is, you know, has the machine in front of them and starts, you know, commenting or prompting as to, you know, what the problem is with the machine.