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Roxy Romero

Roxy Romero

Chief Marketing Officer (CMO) at Capitol Hill Senior Living, a Pennant Group community in Salt Lake City, Utah

Aug 7, 2026

Believe.Behave.Become - A Pennant Group Podcast

Believe.Behave.Become - A Pennant Group Podcast

From Survival Mode to Sustainable Growth with Roxy Romero

Aug 7 · 29m

Rich Lewis
Rich LewisHOST
6:24
tell us about
Roxy Romero
Roxy RomeroGUEST
6:24
that let's see the sprint was Again, back to nobody trusted us.
Roxy Romero
Roxy RomeroGUEST
6:30
Everyone hated us.
Roxy Romero
Roxy RomeroGUEST
6:30
How do I get creative with this? There was so much work internally.
Roxy Romero
Roxy RomeroGUEST
6:34
Our staff was falling apart.
Roxy Romero
Roxy RomeroGUEST
6:36
But stepping in, I was the new person, right? Everything was changing.
Roxy Romero
Roxy RomeroGUEST
6:39
New people were coming in.
Elliot McMillan
Elliot McMillanHOST
8:20
Was there anything, if anything, you had to unlearn or change that it didn't translate? Sure.

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