What are the real reasons that that didn't continue? We, we obviously saw things like corruption, we saw political issues, but what do you feel is, sort of went wrong, as it were, with China's dreams of global dominance?

I mean, i- in the end, if you look at performance on the pitch as the final arbiter, China hasn't done enough to make football popular, uh, and building the pyramid, uh, with millions of kids at the bottom and, and a sort of a pathway for players to go through to the national team.

That didn't happen.

What we saw was a short-termist opportuni- opportunistic view from the tycoons that they could, uh, win political favor by investing into football.

So that initially took sort of two directions.

One w- as you say, to go out and buy clubs around the world.

Uh, that was also an easier way to get funds out of the country.

I mean, it, it did seem extraordinary.