Skip to main content

Ross Levi

Ross Levi is Executive Director/Vice President of the New York State Division of Tourism (I LOVE NY) at Empire State Development.

Oct 19, 2026

28:29
Can you give us some ideas, Ross, about places to visit? Should we be making the trip to Sleepy Hollow maybe to get into the Halloween spirit? Or is it completely overrun with visitors by this point in October? This site, of course, is partly known for the legend of the Headless Horseman.
28:47
Right.
28:48
Yeah.
28:48
And you're talking to a Halloween guy.
28:50
In my world, nowhere near is it too late or too early.
28:54
Never too early.
28:55
It might be too late.

7 MINS LATER

35:37
What's one place that they have to seek?
40:36
How big an impact has the slogan and the logo had on New York State tourism?
40:40
Huge.
40:41
We're so lucky to have one of the most recognized logos in the world, not only for tourism, but just overall.
40:47
We're up there with the Nike swoosh and the golden arches.
40:51
And it is one of the few slogans that is in the command.
40:55
It doesn't tell you to do anything.
40:57
It's a statement of love.
41:36
So how are the tourist numbers looking this year and anything you want to point out about the regions?
2:00
I don't know.
2:02
[laughs] Uh, 'cause I mean, there are, there are so many beautiful scenic byways, uh, and, and national scenic trails across New York State.
2:11
Um, you know, there's so many to see.
2:12
We have a, a, a number of itineraries on ILoveNewYork.com/roadtrips, uh, where you could lay these out.
2:19
Uh, for example, I love the Albany to Niagara Falls trip.
2:23
Um, it actually starts on US Route 20, uh, which is a, uh, a, a designated road of 108 miles that starts in Albany where you could see, you know, great attractions like the New York State Capitol and the Albany Institute of History and Art, and then go through the rolling hills and countrysides of central New York, uh, before getting to Syracuse, um, where you could do things like go to the Erie Canal Museum.
2:49
Um, then just 90 minutes away on Interstate 90, so we think of it as 90 on 90-

14 MINS LATER

17:04
Could you give me three recommendations?
51:15
Give me the pitch for Albany.
51:18
Our state capital, right? So, um, you know, it, it obviously is, uh, our seat of our government, so the opportunity, uh, to tour our capitol building, to go to the New York State Museum, both of which are free.
51:28
Um, but it's been a, a important center of colonial history f- uh, for l- for long, long even before there was a United States.
51:37
Um, as a matter of fact, if fans of Hamilton, uh, when they sing about the Schuyler sisters, that's Albany.
51:42
Uh, and they talk about getting away to the country, and you can tour Schuyler Mansion, uh, itself.
51:47
Uh, there are many historical homes here in the capital region.
51:50
And, and just north of Albany itself is Saratoga, uh, which is a destination where people have been vacationing for years.
55:08
Could you give me three recommendations?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.