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Ross Jefferson

Ross Jefferson

Ross Jefferson, ICD.D, is President and CEO of Discover Halifax, the destination marketing organization for the Halifax region.

May 28, 2026

40:20
Is this thing going to be a white elephant? What kind of money do we do when it comes to business and to convention tourism?
40:28
Yeah, well, so last year and the years before, we've been trending, certainly trending upwards, but it varies between 60 and 80 million dollars of major conferences that we'll bring in annually.
40:44
Of course, that spending gets shared throughout the community.
40:49
You know, many of these facilities and things that get built are also built on cost recovery models.
40:53
So, you know, the appearance of the cost when you're first building it is certainly there, but they're making money and making revenue as well.
41:02
But the dollars that come into the community are, you know, far greater than the investments that we put into these things.
41:10
And, you know, I think I'll add just one more thing on the idea of, you know, convention centers or conferences or infrastructure like that.
42:26
What are we expecting for 26? We're already into the quote-unquote driving season now.

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