constant

across all of these years is I love being surrounded by people who really love doing business to business marketing and are just trying to figure out what does the future hold? How do we do better at this? What do we need to know to make sure that we're delivering for our businesses, for our customers, even for ourselves? So that sort of energy, I don't think that has changed from the first day I got here.

Like, in 2011 to now.

I mean, everybody's trying to do a better job.

But the question about what has changed, I mean, that's a walk down memory lane because you think about this, and we always thought that we...

I don't know that we ever thought we had it fully figured out, but we always thought we'd figured out some pretty big pieces of it.

And it's just amazing how much buying's changed, how much business expectations of marketing has changed over the years, and how that starts to affect...

can't seek to attain it.