And then how do you come up with budgets to support that growth? Or do you even think about it that way? Kind of just like the planning and budgeting process.

Sure.

So for some mediums we buy here at the year, right? So we buy broadcast television by the year.

That just makes most sense for us.

We can get better rates that way.

As far as a marketing budget, I don't necessarily, I said, we set a budget with the partners and our accounting team to say, generally, this is how much I think we're going to spend in PPC and LSA and on broadcast television, connected TV, radio billboards based on years before and what I might want to purchase moving forward.

Where I can, I'm trying to set budgets more on KPIs that are around CPM or cost per signed case.

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