Ross Chaifetz
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May 27, 2026
STL Shock – Building Pickleball’s Fastest Growing Team in America
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Ross ChaifetzGUEST
Um, and you know, ultimately they came back to us and said, "Hey, you know, it's time for expansion.

Ross ChaifetzGUEST
Put your best foot forward." They got 50 to 60 bids, um, and they already had teams in some of the, uh, at the time, mature pickleball markets like Florida and California and Texas.

Ross ChaifetzGUEST
Um, and you know, as you know, we have a very strong affinity and relationship here in St. Louis with some of the things you mentioned, uh, St. Louis University, Chaifetz Arena, a variety of technology and real estate investments here, and we know this ecosystem really well.

Ross ChaifetzGUEST
And the one thing that we're aware of is just how passionate they are about their sports teams.

Ross ChaifetzGUEST
But what surprised me when we were digging into our research and our diligence about pickleball was at the time St. Louis was a top five pickleball market in the US.
8 MINS LATER

Ross ChaifetzGUEST
The fact that we're even in a position where we can play in a world-class arena like this that seats 10,000 people, you know, if you look back to where MLP was in its early years just a few years back, I mean, we were playing on, um, you know, on, on small courts with bleachers that would seat, you know, 300 people.
