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Rosina McAlpine

Rosina McAlpine

Dr Rosina McAlpine, founder and CEO of Win Win Parenting and award-winning educator/researcher, expert on working-parent burnout and family wellbeing.

Oct 20, 2026

9:55
Yes.
9:56
So the reason why I created Win-Win Parenting all those over a decade ago was because as a researcher, I was looking at work and family life.
10:05
I was looking at gender equality, et cetera.
10:09
And I noticed this huge hole.
10:11
And what was happening in the workplace was workplaces were finally starting to say, all right, we need to look at the whole person.
10:18
They were putting in these wellbeing programs and everyone was, you know, look what we're doing.
10:23
We're helping.

10 MINS LATER

20:01
Right.
97:19
Yeah
97:19
... or the screen time, and so that's what we do.
97:21
We have research-based information.
97:23
We provide it to organizations so that they can help their working parents manage the home part, the, you know, family part of work-family balance.
97:33
And then they feel a little more confident.
97:35
They don't feel as stressed out.
97:37
They know what they're doing so that-
97:52
Yeah.
33:17
Okay.
33:17
Now with our programs, the first thing we say to organizations is, of course, one program is great, better than none.
33:24
But what's actually going to give you that ROI, that's going to give you that engagement and that ongoing, you know, embedding, like to actually embed strategies into family life.
33:36
So it makes a big difference.
33:38
So we lead with six and 12 month programs.
33:41
We don't where our big thing isn't a one-off here and there, you know, yay, we gave you a one-off seminar this year and we'll do another one next year, like somehow that the kids have one seminar and then they're gone.
33:54
You don't have to worry about them for the rest of the year, right? So our flagship program is 12 months and many of the organisations that start with our six months move on to 12 because you think about it.
38:18
So in terms of that business case, then what would you say are the outcomes that you've seen with clients that you've supported in terms of, you know, whether it's retention or engagement or, you know, how do they, you know, what are the levers that are being pulled and the positive results that are being seen?
33:17
Okay.
33:17
Now with our programs, the first thing we say to organizations is, of course, one program is great, better than none.
33:24
But what's actually going to give you that ROI, that's going to give you that engagement and that ongoing, you know, embedding, like to actually embed strategies into family life.
33:36
So it makes a big difference.
33:38
So we lead with six and 12 month programs.
33:41
We don't where our big thing isn't a one-off here and there, you know, yay, we gave you a one-off seminar this year and we'll do another one next year, like somehow that the kids have one seminar and then they're gone.
33:54
You don't have to worry about them for the rest of the year, right? So our flagship program is 12 months and many of the organisations that start with our six months move on to 12 because you think about it.
38:18
So in terms of that business case, then what would you say are the outcomes that you've seen with clients that you've supported in terms of, you know, whether it's retention or engagement or, you know, how do they, you know, what are the levers that are being pulled and the positive results that are being seen?
3:07
So as you continued to go on your journey, how did you lead the leader within?
3:13
My background is research and I've got a PhD and a master's of higher education.
3:18
So for me, it was all about, well, I may not know, but somebody does.
3:24
So that's how I led myself.
3:25
I said, all right, let's find those people who can actually help us.
3:30
And that resulted in my first book.
3:33
I started interviewing experts from around the world, from psychology, biology, neuroscience, to find out how they raised their children.

5 MINS LATER

8:44
What would you suggest?
18:38
So what kind of questions do parents come to you with about raising an only child? Do you get many?
18:44
I do, and I'll be honest.
18:47
Before when I had my one and only, I was also worried about all of these things because I hadn't actually looked at the research back then.
18:57
But parents often ask me, you know, will my child be lonely? Am I being selfish is another one.
19:03
If I only have one child, other questions are like, how do I not overprotect them or overindulge them, you know, to spoil them when, you know, they are my one and only and, I remember the sibling, you know, the...
19:22
The person who called in earlier said, you know, we love you more than life, you know, because we've only got you.
19:28
So how to not put pressure, too much pressure on the child because they are the only one, like you can't share, you know, dad's mum's attention between all of them.
21:14
What is the role that grandparents play with only children?

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