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Rose Hope

Rose Hope

Co-founder and Head of Brand & Marketing at Crushes, an ethical concept store and vintage boutique in Auckland, New Zealand.

Jul 29, 2026

13:19
How do we manage the people that are too whakamā to even admit that they're not part of the sustainable train, but just kind of living day by day?
13:32
Yeah, I mean, I one time wrote this blog post and it took like as much time as you could read it as how quick I wrote it.
13:41
And it was something like, you know, like it was about not shaming those who can't do secondhand because they're probably public transport people.
13:51
riders and they're you know they're going to the the market to get their food instead of you know getting x and y z shipped in but it's like if you've got a huge family if you can't fit everything you know like Anko is a huge brand Kmart that I'm seeing non-stop over and over again it's the biggest thing I'm seeing but to their credit I'm feeling like actually heavy cotton.
14:21
I've also seen kind of some chic pieces, like this whole beaded thing.
14:26
I was like, no way.
14:27
And I'm not saying you should because guess what? I've already seen it in the op shop.
15:02
are you seeing what what are we taking from the rest of the world

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