
Rose Coonen
Estate planning and business planning attorney; founder of Coonen Law, PLLC in Grand Rapids, Michigan.
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Jun 2, 2026
Regaining Time
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C
7:07CarlyHOST
Can you talk about that a little bit more? 'Cause I, I know that's one of the things that I hear most often is that for a lot of law firm owners who go to the typical bar functions, that this kind of lifestyle for a law firm owner feels either like a pipe dream or like, oh, that only works for people who are blue-eyed, or color blind, or left-handed, or whatever, right? Like, what has that really been like for you to be able to pick and choose your clients? And, and maybe talk a little bit too about how it's been better for your clients.

Rose CoonenGUEST
I mean, it's just totally freeing to, to know that I don't have to take every, every case that comes our way, right? Because some of those cases, just the stress and mental load can, can be draining, and that's sucking profit, right? That personal, um, satisfaction.

Rose CoonenGUEST
And, and so, you know, for somebody that thinks it's not possible or they can't do it, um, you just start.

Rose CoonenGUEST
It- it's a shift in mindset, and you just start, right? And it doesn't matter what size you are or, um, where you're at.
C
9:23CarlyHOST
Can you give us a before-and-after snapshot? How long have you had your firm? What was it like, and then once you implemented Profit First? And if you're comfortable sharing numbers, I'd love to hear 'em.