Yeah.

And so it's a bit like the environmental bit we were talking before about in this country, there's some real pockets of amazing regenerative stuff going on, but they're pockets, and we've gotta start to bring all of those together so that people can see the whole cohesive picture that is being built here, and I think we need to do that in philanthropy as well.

And I know there's some wonderful people here trying to do that.

And globally, and definitely in the UK, there's some, uh, really transformative, uh, people in philanthropic, uh, philanthropic sector doing that, and have done for years.

I think the thing that we really need to shift though is, uh, we're, uh, in philanthropy everywhere, is the idea that we're funding projects.

It's just such a nonsense in reality.

You're funding people.

What's it been like challenging the status quo?