But Going back to the last six or nine months, Rooster, kind of how has that role changed and what kind of concrete tactics or software or things have you kind of discovered that has changed brought a lot of value to you and your productivity.

True.

So I think that what has really changed has been, number one, I think that growth strategists now, if they are set up the right way and they know the right AI foundational skills, we are set up for, we don't need... uh, really sophisticated tools anymore to achieve really sophisticated insights.

So I'm going to give you an example, like cohort analysis, doing like stuff you, you like in the past, we would need data scientists to do specific stuff.

We don't need that anymore.

Right? Like cloud can just pull, you know, you plug it into your Shopify and it can give you really granular stuff on cohorts on profit at the product level.

and LTV optimization instead of just ROS optimization.

So I encourage you to give it a shot if you haven't, runneth.com. and go and see what you can build.