Yeah, that's a beautiful way to look at it.

That is a beautiful way.

I, I don't think I can counter that with any other.

But honestly, I had so many people who just impacted me.

I do like people who go against the mainstream, and that might be a little bit too wake, but back then the Costco CEO and co-founder, Jim Sinegal, I think was his name, he always believed in treating his workers well when the industry was all about low cost, right? We ta- we said earlier, right before the pandemic, it was all about meaningful cost takeouts and supply chains and making it as cheap as possible, but never sacrifice the quality.

So it was a cost-playing game.

And back then, when he founded Costco, he believed in treating his employees well, paying over market, and making sure that they are happy, because he believed happy employees drive happy outcomes, and he was right because they flourished, right? So everybody told him how stupid he is, that this cost line item will basically destroy his company, and he will probably even have to do Chapter 11.

I mean, if someone wants to-