
Ronke Fashola
Founder and Managing Director of Love Your Look, a UK inclusive, colour-forward vintage-inspired fashion brand; also an academic and fashion-industry lecturer.
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Mar 12, 2026
How to Build a Retail Community That Actually Buys From You
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4:02Catherine ErdlyHOST
What if she just invited them in, not as customers watching from the outside, but as part of the brand itself, front and center, in front of a camera, feeling incredible.

Ronke FasholaGUEST
I've always invited a few customers to become part of our model, sort of collection as such.

Ronke FasholaGUEST
But I thought actually this year, last year, I said to myself, I'm going to do it on a bigger scale.

Ronke FasholaGUEST
Why not just open up the invite to as many people as possible? And it's all on me.
13 MINS LATER