for that service is that is that fair to say

that absolutely i think i think we're going to have to start imagining that we're no longer selling services to our customers it's almost like there's this medieval concept known as a pre-bend priests in the old days were paid not for what they did in other words that the church masters didn't endow the they didn't um endow the rituals You know, no priest or rabbi walks around with a price list.

Oh, you want me to officiate your wedding? That's X.

Oh, you want me to, you know, preside over your funeral? That's Y.

Oh, you want me to hear a confession? No, they don't have a price list like that.

They're paid so they can do something for you when you need it.

And I think that's the model.

Can you tell me how much time the chef's putting all this together? Because I think the markup is a little high,

Start with number one.

Wow.

This is such a great question, Joe, because I, I probably didn't encounter Drucker until late later, like in 1984, when I started working for the big eight is when I ran into him, nobody in college taught Peter Drucker.

I don't even think they quoted him.

And I started to devour everything the guy's written because he's written, I don't know, 40 or 50 books, something like that.

Tons of articles.

The three biggest ones I have to say is he's the guy who coined the knowledge economy and the knowledge worker.

So you sort of, you know, a morality overlap too between Judeo-Christian heritage or just, you know, common morality that exists universally and the business principles.