
Roman Hipp
Co-founder & Growth at BetterContact, a Berlin-based AI-powered waterfall contact-data enrichment platform for B2B outbound sales.
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Sep 23, 2026
The future of SaaS GTM is human (but not all the way) — Roman Hipp @ BetterContact
34:02
34:18
34:26
34:57
48:36

Anna NadeinaHOST
Like, what, what is this 90%? Is it something we should expect just, like, uh, um, throughout the customer base, or is this exceptional?

Roman HippGUEST
So, I mean, first of all, uh, like, a quick comment on the, um, yeah, why you need outbound.

Roman HippGUEST
I mean, I'm definitely also, uh, someone that is a big fan of marketing, right? Like, a very, um, like, we have a very, like, human-centric GTM doing a lot of, um, in-person events, a lot of content, right? But if you just think about it practically, so, um, in my opinion, like, outbound very much, like, favors the brave, right? And, uh, especially if you're starting out, you don't have a big marketing budget, like, what are you going to do, right? No one knows you.

Roman HippGUEST
So it's really, like, a great channel for, especially for these people that don't have, like, big marketing budgets to, uh, host, like, a big event or put ads out, right? To really get, like, direct response from people, to get a immediate feedback from the people that they actually wanna talk to, right? Because, of course, if you do, like, ads, you don't even know if it, um, if people see it, um, w- and whatever.
13 MINS LATER

Anna NadeinaHOST
Like you said, like, now you're choosing, uh, who to build for, but who is it going to be operated by? Like, is it going to be fully outsourced in the nearest future to agents? Uh, a- and how safe or ethical is it?
The future of SaaS GTM is human (but not all the way) — Roman Hipp @ BetterContact
34:02
34:18
34:57
48:36

Anna NadeinaHOST
Like, what is this 90%? Is it something we should expect just like throughout the customer base? Or is this exceptional?

Roman HippGUEST
yeah so i mean first of all uh like a quick comment on the um yeah why you need outbound i mean i'm definitely also uh someone that is a big fan of marketing right like a very um we have a very like human-centric gtm doing a lot of in-person events a lot of content right but If you just think about it practically, so in my opinion, like Outbound very much like favors the brave, right? And especially if you're starting out, you don't have a big marketing budget, like what are you going to do, right? No one knows you.

Roman HippGUEST
So, it's really like a great channel for especially for these people that don't have like big marketing budgets to host like a big event or put ads out right to really get like direct response from people to get a immediate feedback from the people that they actually want to talk to right because of course if you do like ads you don't even know if it if people see it um and whatever And so this is regarding that and regarding the what is the perfect campaign.
13 MINS LATER

Anna NadeinaHOST
Like you said, now you're choosing who to build for, but who is it going to be operated by? Is it going to be fully outsourced in the nearest future to agents? And how safe or ethical is it?