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Roland Gonzalez

CEO of Church's Texas Chicken, promoted from COO in February 2025; veteran QSR executive formerly with Restaurant Brands International (Burger King, Popeyes, Tim Hortons) and Virtual Dining Concepts.

Oct 19, 2026

1:57
Did you have a coach that was especially impactful? And what was one lesson that sticks with you today?
2:02
And it's a great question.
2:04
You almost every coach, you take a little bit of something different from each one.
2:08
Everybody has their own different styles and kind of will say something that applies to you differently, kind of hits with you.
2:14
Um, I take a lot of that even in leadership today, I think it's very applicable to business.
2:19
Uh, my father from the very young age, you know, really he was an entrepreneur himself.
2:23
So like just hard work ethic, like also translated into the sports world.

22 MINS LATER

24:20
What makes the brand translate so well?
8:58
Wow.
8:58
You have a guy that's got more than 50 years, okay? And so I asked him, I said, "Hey, if you would change one thing, you know, what would it be?" He's like, "Hey, the chicken is tasting a little bit different than it used to back, you know, 40 years ago." And so we looked, and there was actually over the years, to try to save costs, a little bit of a difference here on the marination, a little bit different here.
9:17
And we said, "Man, we gotta find the exact formula for this thing."

51 MINS LATER

60:47
Gotcha.
60:48
So we got a team that's a local marketing team, so if-You know, they're gonna come with ideas, kinda like, you know, there's, there's awesome balloons and everything are going on.
60:55
They'll do, like, block parties, get, get traffic to your restaurant, help you out, what's going on there.
60:59
We also have an operations team, so if you have questions around, like, "Hey, I don't know how to...
61:04
You know, this new product, I'm really struggling with.

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