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Roland Gonzalez
CEO of Church's Texas Chicken, promoted from COO in February 2025; veteran QSR executive formerly with Restaurant Brands International (Burger King, Popeyes, Tim Hortons) and Virtual Dining Concepts.
2
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Oct 19, 2026
Church’s Texas Chicken CEO on Driving Traffic
1:57

Michael HalenHOST
Did you have a coach that was especially impactful? And what was one lesson that sticks with you today?
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2:04Roland GonzalezGUEST
You almost every coach, you take a little bit of something different from each one.
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2:08Roland GonzalezGUEST
Everybody has their own different styles and kind of will say something that applies to you differently, kind of hits with you.
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2:14Roland GonzalezGUEST
Um, I take a lot of that even in leadership today, I think it's very applicable to business.
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2:19Roland GonzalezGUEST
Uh, my father from the very young age, you know, really he was an entrepreneur himself.
22 MINS LATER
Roland Gonzalez CEO of Church’s Texas Chicken on Brand Building & Franchise Growth | Ep.26
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8:58Roland GonzalezGUEST
You have a guy that's got more than 50 years, okay? And so I asked him, I said, "Hey, if you would change one thing, you know, what would it be?" He's like, "Hey, the chicken is tasting a little bit different than it used to back, you know, 40 years ago." And so we looked, and there was actually over the years, to try to save costs, a little bit of a difference here on the marination, a little bit different here.
51 MINS LATER
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60:48Roland GonzalezGUEST
So we got a team that's a local marketing team, so if-You know, they're gonna come with ideas, kinda like, you know, there's, there's awesome balloons and everything are going on.
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60:55Roland GonzalezGUEST
They'll do, like, block parties, get, get traffic to your restaurant, help you out, what's going on there.
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60:59Roland GonzalezGUEST
We also have an operations team, so if you have questions around, like, "Hey, I don't know how to...
