You're like, what, sitting down going, what are we going to do next? Or did you always know? Obviously, natural segue, right? From food delivery to Sofa.

No, it wasn't, no.

We sold deliverance.

We had a bit of cash.

We didn't have much cash, but we had a bit of cash, a bit of breathing space to have a look for the next thing.

And it was a very fertile time for new businesses.

This was 2005.

Were you confident that people would spend thousands of pounds?