How are we feeling? How are the troops? Are you guys ready for this college football season?

Yeah, absolutely.

Derek and I are putting out content on our YouTube channel, so we're just getting through our previews for all the Power 4 teams for the upcoming season.

College football is a sport that I've always followed since I was a kid.

I don't think it was really a super intentional decision to launch this product for those sports, college basketball and college football.

The previous product that we pivoted from was related to college sports, so it was a natural evolution there.

I just want to say Derek and I are not sports bettors.

So I was curious if in this kind of year or so that we've been live here, what have you seen? What has moved the markets the most out of those things? A new player? Is it a coach getting fired? I was just out of curiosity.

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Thanks, uh, Dave.

Uh, I'd love to, uh, tell you a little bit about Theralase.

Let's get started.

Uh, Theralase commenced operations 30 years ago.

It s- seems like a, a lifetime ago.

So we started off designing, developing, commercializing cool laser s- systems.

Mm-hmm.

Is this legal or is it more of an ethical question? I mean, would lawmakers be targeting this if it were illegal now?

Well, it is currently legal in most places.

New Jersey, Connecticut, and Maryland have passed laws to prohibit or to limit surveillance pricing.

There has been a bill introduced in the House of Representatives in Washington.

I think it was introduced in December of last year, and a Senate bill was introduced in August of last year.

Both are currently at the introduced quote-unquote stage.

Neither has been passed, but neither has been defeated either.

So how much of the surveillance pricing is likely to be used for predatory purposes versus promotional purposes? Because I know the retailers say, oh, no, this is how we make sure we give you good coupons.

Oh.

Um, New Jersey, Connecticut, and Maryland have passed laws to, uh, prohibit or to limit, uh, surveillance pricing.

Uh, there has been a, uh, bill introduced in the House of Representatives in Washington.

I think it was introduced in December of last year, and a Senate bill was introduced in August of last year.

Um, both are currently at the introduced, quote, unquote, "stage." Um, neither has been passed, but neither has been defeated either.

And then of course, there's the, uh, California Assembly Bill 2564, which, um, prohibits retailers from engaging in surveillance pricing.

So you're, you're right in the sense that, uh, through loyalty programs, uh, information that we provide, um, through our past consumption behavior, that retailers could use this to, um, set prices at the individual level.

How much of the surveillance pricing is likely to be used for predatory purposes versus promotional purposes? 'Cause I know the retailers say, "Oh, no, this is how we make sure we give you good coupons."

And it was your turn with the boys one day.

And you took them to a...

Dirt lot.

It was just a huge dirt lot with all kinds of... big machines, like earth moving machines in it.

And my oldest son was at the time, he was just four.

My youngest son was one.

And my wife was like, it's my turn to have a break and you have the kids and take them for the morning.

What about your inpatient rehab experience was warmly memorable? And why do you think it's so memorable?

make a point.

But carry on a conversation we did.

Every meal, we shared laughs, details of our therapy, the most recent indignities.

We always had something to laugh at or playfully gripe about.

We were in our own world, and it was rare for people to eat together in the dining room.

They usually ate alone in their rooms.

Each day, we became more capable and normal in our own minds, but we carried on with our own idiosyncrasies.

It was just important to be in nature.