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Roger Lanctot

Roger Lanctot

CEO & Founder of StrategiaNow Consulting, President of the Mobile Satellite Users Association, and automotive connected mobility analyst with 25+ years of experience

Jul 31, 2026

0:05
So what does make the automotive industry so interesting,
0:09
so compelling for chip companies? The semiconductor companies have emerged as what I like to think of as the real tier ones.

6 MINS LATER

6:09
And I had this conversation with Roger, Roger Langtoth, who has one of the sharpest view on this industry.
6:16
And this is what he told me.
6:18
So the semiconductor companies have emerged as what I like to think of as the real tier ones, because these are the companies that have to make the biggest investments early.
6:28
in order for the silicon to be there to implement these sophisticated solutions that we're going to have in the car.
6:34
So if you're an automaker with your long product life cycles, you need to be very closely monitoring and interacting with those semiconductor companies.
6:42
They are really calling the tune.

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