Tell us, like, where you are now sounds amazing and, like, in business in its infancy are brilliant, but take us as far back as you want to go to how you've – Got all this amazing experience where it started out and a little bit more expansion on your route to where you are.

Yeah.

So I guess really, I mean, where it started back to go right, right back is that my father was when he retired, was production manager at the NEC.

And for anyone who's following right now, what's out there, the NEC hits its 50th anniversary today.

of the point where they opened.

Well, Dad was there at the point where they struck the ground and they first digged some holes to actually build that exhibition centre and saw it as well through its various different expansions and also including within the centre of Birmingham, the ICC, the Symphony Hall, the indoor arena as well.

So I'd always been in an environment, certainly at home, where events were happening because dad was away.

I am going to let you dive back onto that career journey path because I did rudely