But from a consumer perspective, it sounds like you're seeing that as well, that that's sort of a choice that people are making.

Yeah, so the neat thing with what we do is we do total market.

So we're not focusing on one technology.

We're focusing on how people are using it.

The outcome, yeah.

And so what we're seeing, like for home internet, what is really, really interesting is that the technically best solution fiber is not necessarily making people the happiest.

Right.

Is that starting to make a difference in the decisions the consumers are making on how they get connected?