for into 12 questions.

Now, to answer your question more specifically, I have three questions on marketing, three questions on finance, three questions on operations, and three questions on deals.

But what do I look at in a founder? Ambition, first of all.

Are they looking to create a mom and pop shop? Lifestyle business, which is fine.

for themselves, or they're looking to create something very big that can disrupt an industry, can solve a real industry pain point.

And often, you don't see that.

Second, integrity.

So what is your approach? Has it evolved a bit about the founding team?