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Roddy de la Garza

Roddy de la Garza

Beverly Hills-based real estate broker and team leader of the Roddy de la Garza Real Estate Group at Epique Realty, host of "Above Asking" and author.

Oct 13, 2026

MatthiasHOST
17:29
Mm-hmm.
17:29
And then I said, "Well, if I'm gonna do it, I have to give it 150%.
17:33
I can't sit lackluster.
17:35
I can't say no." And I think that's where a lot of newer agents or when you come into a market, you know, it's easy to not be humble in those situations, and I only do this, or I only work this area, or I don't wanna take that client on.
17:49
I took everything.
17:50
I wanted to learn, I wanted to know, I wanted to get and understand what school districts were different.
17:55
So I just said yes to every opportunity that other people were saying no to.

20 MINS LATER

MatthiasHOST
37:57
Yeah
17:07
Is that something that you have seen in California? Yeah.
17:12
Well, I think what's happened here is the cost of ownership, right, in regards to property, property valuations went up so high, so did taxes, and now we're having HOA crises out here.
17:22
I don't know if that's affecting y'all as much, but folks who purchased a property can no longer afford the increasing taxes and the HOA fees.
17:31
We just staged a property for a professional sports person who had just started out and he and his wife are having to relocate because the fees that are now with assessments due because of our insurance costs and because of the We have a wooden balcony regulation that came out here.
17:46
So all the large buildings have to be evaluated for that and go through an engineer's report.
17:50
And that's adding large assessments to a lot of the different properties.
17:55
The cost of ownership is no longer, it's no longer seen as a value proposition that beats rental, right? So people are like, okay, well, I can rent a really nice luxury apartment for $4,000 a month, or I can have a $6,000 a month mortgage payment with my taxes, insurance, HOA.

18 MINS LATER

36:13
How we solve that, I couldn't tell you, but I mean, that's a problem.
speaker_1NARRATOR
5:33
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5:43
And, uh, I'm always resilient, always pivot, always change.
5:47
But the big change for me in my career happened when I became...
5:51
I was the, the second ever listing specialist for Redfin in the, about 2014 in the Dallas market.
5:58
I started to see where technology, teamwork, and, uh, and that approach integrated, and in one year I sold about 108 houses.
6:07
And I will tell you also that I almost, I, I almost died.
6:10
It was just so much volume.

20 MINS LATER

26:06
Is there a s- is there a goal you'll reach, you know, you're, you're aiming for? Some people don't believe in goals, some people like standards, right? But what's next for you? What are you looking to solve and scale next, man?

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