How do we change that? Because I think interiorly that's really the center of this problem is, Feeling comfortable with A, saying I'm struggling and B, feeling comfortable with imposing that upon a friend who we perceive may be struggling as well, right?

There's a lot there that you talked about opening up that box a little bit.

There's a bunch of boxes within that box.

So let me touch on a couple of those things and then Blake can pick it up as well.

You know, we made a conscious decision when we started this work to focus on heterosexual partnered relationships.

So whether that's husband and wife or A couple, husband, man and woman that are in a long-term relationship, you know, long-term committed relationship.

That's the narrow focus that we kind of had to pick to begin with.

But it does throw a bit of a wrench into all of this interactive and exposure, you know, framework.