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Rod Cook

Rod Cook

Managing Director at Jacksons Commercial Flooring Design, Hawke's Bay, New Zealand; guest on The Better SMB Podcast discussing business exit planning and scaling.

Jul 16, 2026

6:45
What triggered that?
6:47
A few things triggered it.
6:48
Early on, when we were probably talking, if we go once again back to the beginning slightly, when I started, took over the business, I immediately took on a business coach because I wanted to get something.
7:00
I knew numbers, I knew my way around certain things, but I wanted someone to walk alongside me for a bit.
7:04
So I did that for probably two or three years.
7:06
And then I moved away.
7:08
So right from the beginning, I wanted to make sure that I set myself up with more than just a job.

39 MINS LATER

45:55
How important was documentation systems and processes for you? Were you running a business that had a lot of that? And if so, how important were they? Or what did good enough look like for you guys?

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