
Rod Cook
Managing Director at Jacksons Commercial Flooring Design, Hawke's Bay, New Zealand; guest on The Better SMB Podcast discussing business exit planning and scaling.
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Jul 16, 2026
Ep 38. Exit Planning, Selling Your Business, and Maximising Value with Rod Cook
6:48
7:00
7:08
45:55

Rod CookGUEST
Early on, when we were probably talking, if we go once again back to the beginning slightly, when I started, took over the business, I immediately took on a business coach because I wanted to get something.

Rod CookGUEST
I knew numbers, I knew my way around certain things, but I wanted someone to walk alongside me for a bit.

Rod CookGUEST
So right from the beginning, I wanted to make sure that I set myself up with more than just a job.
39 MINS LATER

David AltenaHOST
How important was documentation systems and processes for you? Were you running a business that had a lot of that? And if so, how important were they? Or what did good enough look like for you guys?