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Rocky Olson

Rocky Olsen is co-owner and operator of Premier Livestock & Auctions LLC in Withee, Wisconsin, the state's largest livestock auction, and a regular guest on the Mid-West Farm Report – Eau Claire.

Oct 19, 2026

26:49
Did you get out and get some bow hunting done?
26:52
I just last night, I got a chance to sneak out a little bit and they're, they're moving pretty good.
27:27
What's going on at Premier Livestock in Withey?
27:32
Thank you, Kristen.
27:32
Good morning, everyone.
27:33
This is how last week shaped up here at Premier Livestock.
27:36
We saw right at 3,000 head last week.
27:38
Fed cattle market was steady.
33:00
Oh, yeah.
33:00
I mean, I don't know how they get to get their little bitty teeth sunk into you, but they figure it out, so.
33:09
[laughs] Well, how'd the sale go yesterday over there at Premier, Rocky?
33:14
Uh, thanks, Bob.
33:15
Uh, good morning, everyone.
33:17
This is how yesterday's auction shaped up here.
33:19
We sold over 1,200 head.
33:20
Fed cattle markets were steady.
34:33
How are the first couple of days gone over there, Premier Livestock?
34:38
Thank you, Bob.
34:39
Good morning, everyone.
34:40
This is a yesterday special feeder cattle auction shaped up here at Premier Livestock.
34:44
Just like a light, we turned the big runs on, guys.
34:47
We had 835 head of feeder cattle yesterday.
34:50
Most of the run was new crop calves.
36:27
Now, they've got a horse sale coming up, what, this weekend? Or this Friday?
28:15
hey school started how's that uh kid doing that went down though didn't go to milwaukee to the where is he at school of engineering or uw milwaukee where is
28:23
yeah yeah uw milwaukee school of engineering yeah he uh you know what he cruised right along in high school made it easy and he says you know what i gotta work pretty hard here oh
29:14
How'd they sell yesterday over there at Premier, Rocky?
29:18
Thank you, Bob, and good morning, everyone.
29:20
This is yesterday, Monday's livestock auction shaped up here at Premier Livestock.
29:23
We did sell over 1,300 head of livestock.
29:26
Choice beef steers and heifers from 210 to 220.
29:29
Choice Holstein steers 196 to 207.
26:19
Are you enjoying this briskness?
26:23
Yeah, yeah.
26:24
Actually, yesterday went up to the top of the ski lift.
26:28
It was a little windy, but in Wausau there and got to view the fall colors and got to go hunting last night.
26:35
So, yeah, it was a good weekend.
27:20
What's going on over at Premier Livestock and Withy?
27:24
Thank you, Kristen.
27:25
Good morning, everyone.

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