Robin,

tell us, what is marketing? Excellent question.

So marketing, I would just like to start out and say, it's not sales.

Marketing is how you generate awareness about your business.

It's creating energy and putting things out in the world.

And it's about creating a connection.

And without marketing, you can't generate sales because if people don't know your business exists, you can't sell your product or service to people.

Right, Robin? So how do we do that?

Mm-hmm.

Because think about the fact that they might have employees who they're responsible for, staff in their home who they're responsible for.

So their investment carries more risk with it.

So when they're making these decisions, they need to feel understood, right, safe, confident in their decision, and confident in the person guiding them.

And I would say that that is probably the number one thing that you have to get across on your website, that they can feel confident that you can take this investment that they're making in you-

Yeah.

I don't have your resources, your contacts, your years of experience.

So you wanna share all of that, and you want to illustrate it in ways...