So if you could just tell us a little bit about that career journey.

Yeah, for sure.

So right now I'm one of the school and college trust leaders at Dixon's Academies Trust.

And we can talk a little bit more about that job title, why it's such a bizarre job title, a little bit later on.

I started my career...

Well, like my first proper job actually was I used to manage the VIP suite at Heathrow Airport.

So, you know, I have met the Dalai Lama.

Does it even work? Is it appropriate? What was the reason you guys decided to do it that way? And how have you seen it work in practice?