Was there a moment where like, you know, and I kind of have a bit of it in England because I knew this other stuff that you had in the background, but it just, what made it feel like the right time? Was it the approach that you had? Was it something in your personal life? Was it in the business where it was at? Like what happened to kind of, you know, maybe take one of those calls seriously?

Yeah, I would say, you know, it was probably towards the latter part of like 2019, early 2020 before COVID, we started getting calls from and emails from various players in the industry.

And I wasn't ready at the time.

We were in the midst of professionalizing the organization and establishing, you know, more defined processes, for example, and just elevating everything that we did in order to scale.

Yeah.

Because, you know, in order to scale, you need to have a really strong backbone.

And so I didn't feel I could maximize the opportunity at that point in time.

Give our kind of listeners and viewers a bit of an insight into what you're building now.