
Roberto Rivera
Founder of PricingNerd, building AI-powered pricing workflows for B2B companies after 25+ years in B2B pricing.
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Sep 21, 2026
Why AI Gets Pricing Wrong and How to Train It to Get Pricing Right with Roberto Rivera
18:50
19:04
19:14
19:38

Roberto RiveraGUEST
Yeah, so my take is, how do you make it trustworthy? And the way you make it trustworthy is you don't let it, when it comes to pricing, right? You don't let it guess.

Roberto RiveraGUEST
You don't let it go and search the web and give me the answer, right? You're going to teach it.

Roberto RiveraGUEST
When I'm asking you what should be the price for widget X, AI, the AI that you've now trained with skills and you've given it the information and the context it needs, it's going to use a deterministic method of inputs and formulas and math to come up with an answer and an answer that makes sense for the business.

Roberto RiveraGUEST
And that's how you begin to trust it, right? Because it can, and because it's so powerful and computation is so cheap, it's going to give you different perspectives, right? It's going to give you the price based on this math is X.
