What are, what are they asking?

It's all about, you know, ROI.

You know, the return on investment that you're getting from the product.

Not only that, but the support you're getting from the company that you've been working with as well.

And, um, you know, obviously we emphasize that, and, uh, we focus on that, you know, with our customers.

But, uh, you know, also talking about the new solutions that we're offering, you know, outside of projection, which, you know, as you know, and you've probably seen at, uh, InfoComm and heard about, you know, we've got the new Direct View panels that are coming out.

Mm-hmm.

But, you know, when you talk about partnership, you know, um, not just, you know, the equipment and the solutions that you're providing, but, you know, it's beyond that from a support, you know, capacity and standpoint.