And is that something that Donata is particularly focused on?

Definitely.

And I think it's also driven by our customers and then passengers.

As in, people are more educated than ever about food.

You look at all the food programs that have been on general media or TV for the last few years.

There's questions that we get across everywhere.

our desks around products where if there's a grain fed is a grass fed that you go back 20 years ago general population was not that educated and you've got a generation now that they they really want to know to be able to make the right choice and we have to have the ability to be able to reactive be reactive to that and have pipelines and that's where we don't necessarily have suppliers we've got strategic partners when we we call our suppliers because we need those partners to be able to work with them at scale to get those materials to be able to deliver

And when you look at that, what are the new trends? What's next? What's coming next?