This storytelling stuff's pretty cool.

Well, it started with me being let go from a job.

So I had been with a small software company.

I was running marketing for them for about eight months.

And I just finished up someone else's half year.

And it was two months into my own first year.

And from a marketing point of view, things were going pretty well.

I know that's your goal, but go ahead and let's hear about the Rift Guard.

Which discussions do you think that the industry is having that are going well? And where do you think they're missing the mark?

It reminds me, when I think about AI, and you and I have probably both been to the HR Tech Show, whether it was in Chicago, at Navy Pier, or in Vegas, where it's been more lately.

And every year, there seems to be a theme.

So AI is the current theme.

I mean, I saw the workflow theme.

I saw all these different themes that came through.

And when I take a look at it, we're in a, again, a repeated process.

What is a lesson that you've learned about communicating ideas that you think applies just as much to HR leaders as it does to tech companies?

And he and I recently spoke about the plans for this new organization.

When we got the news in the movie community that Samantha was going to hold the last Columbus Moving Pictures show in 2026, it hit us like a thunderbolt.

And we went there already discussing, well, this just can't be.

We have to figure out something else.

We have to keep meeting.

It's just too important to the entire community.

I went to the show this year looking around, scouting, like, okay, who's got ideas? Who's organizing this? You know, who's taking the lead? And really, nobody did.

So I think that is really encouraging for the future of this particular new venture.