So, okay, so operating studio for a studio, what does that mean in practical terms? Is it designed, is it aimed for new studios, existing studios? And how, like, what's the best fit, like, I register, I get access to the software, that happens?

Yeah.

Um, The big piece we launched this year in May.

So the server is one thing.

There's lots of companies who have a server and then you call them up and then you ask them for price and then you negotiate.

know contracts for a while and then you agree on the scope and then you deploy the servers and that's typically i don't know um if you're fast it's a few weeks process um but typically it's it takes time it's enterprise sales it's you know um and that's how most of the time or all of the time i think there's these kinds of services have been sold and I've been looking at this topic for a long while.

And in the main, what excites me about it, it's basically a commodity.

if I was a studio and I was, I was switching to your platform, like what am I moving from or what would I currently have in place that this is an upgrade or replacing?