... rather than just trying to force them through, through a funnel?

I think the key thing there is thinking long term, not thinking short-term optimization.

It's long term being years, years out, not like months out.

Like we're building marketing, a marketing machine that's going to be, uh, optimized across all the different, uh, channels that prospective students are going to be, uh, using to make their decision.

And we can't be so short term in terms of thinking like this one piece of content is gonna be the game changer, right? We can't think like that.

We have to think there's a gonna be a bunch of different types of content that would be interesting for different people in that funnel, whether you're pro- producing a blog, it's not gonna be like a few blogs are gonna be like the best, best blogs in the world and, you know, drive all this enrollment.

You're building content that's gonna answer all the questions that prospective students are looking for.

Um, i- if, what is one experiment or, or tactical shift that you have tested that you believe every university could implement and should implement tomorrow to increase transparency and trust with prospective students?