But why don't you tell us at a high level, introduce yourself and your business?

I basically started the custom headwear business HatLaunch.com in my basement in 2018.

Um, started life as a software engineer, and I wanted to make money, more money on the side to afford cars, 'cause that's what I do.

And I, before starting Hat Launch myself, I would just find, like, uh, marketing agencies or agencies in the St. Louis area that had clients that needed, like, front-end dev work or needed some development work on the side where I would take on, like, a side project and do, like, a front-end website build-out for a marketing agency and for, like, a few grand.

And I would do that, um, as much as I could, and I was like, "You know what? You know, I, I could build an e-commerce site.

I've done it several times for other people.

I wanna build something for myself." And for me, I, I love cars and I know the market of people that like cars, so, like, to first test out selling things to car people, I, uh, I found a website called Teespring where you could take a graph- You could create a graphic, put it on a shirt-

Yeah.