How'd you transition to marketing for business owners?

Uh, well, got fired from my last job, and actually I say that jokingly, but I was working for, uh, a tech company out of San Diego, and I was commuting there, and they got some new execs in from Yahoo who decided that we wouldn't have remote workers anymore.

So got, uh, invited to move down, and when I declined, I got invited to not work there anymore.

So I'm in a fairly small city, uh, about 300,000 people, so there weren't really large enough companies at that time to support sort of a senior multi-channel digital marketer.

So started doing some consulting and then, uh, launched an agency.

And it just kind of, uh...

The, the thing I really enjoyed was taking the, the measured analytics, metrics-driven approach and applying that to, uh, we still do lots of software, but applying that to more traditional businesses.

Yeah.