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Robert Baker

Robert Baker

Robert Baker is founder and CEO of Potentia Talent Consulting, a UK-based consultancy, and a longtime DEI and male allyship advocate following a 40-year career at Mercer.

Oct 1, 2026

14:00
But what resistance have you experienced in your role as a consultant with organizations that you've been working with?
14:11
Well, I think just in general, people do end up with a bit of a stereotype in their mind of what it takes to succeed in a certain role.
14:18
And this is how you end up with companies that are full of lookalikes, basically, or little me's, as it were, that managers recruit little me's.
14:26
And I think that's the first thing that you've got to kind of work on is...
14:31
Breaking down that stereotype of what it takes to be successful.
14:36
Also, I think this whole myth around the ideal worker.
14:39
We want someone that is prepared to start early, finish late, work at weekends, all of that kind of stuff.
19:10
Well, I've had plenty of them to start
0:45
So male allyship, how the heck did you get into this line of work? How does one become a male allyship expert?
0:53
Oh, good Lord.
0:53
It's a long story.
0:55
But I think to be quite honest, it starts with women, right? Because when I was at university, I worked with really super smart women around me.
1:04
And then when I got into the workplace, I realized that they weren't progressing as far or as fast as the men around them.
1:10
And I was kind of thinking at one point, You know, where are all the really super smart women in leadership, et cetera.
1:17
And so in the company that I was in at the time, there was a lady trying to start a women's network.

9 MINS LATER

10:38
So there's these forces and this like, you know, historical point that we're in right now that I just wonder if it's somewhat of an inflection point that we need to kind of get these feelings out in the open to process it, to move forward collectively better.

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