Mm-hmm

... type of approach.

And what's, what's kind of the macro lens of America right now, which is really interesting, is you're starting to see a lot of these founder-led, older baby boomer GM and owner type of folks retiring out of their manufacturing companies or their precast concrete companies, um, with really nobody to come in.

So what you're starting to see is a lot of private equity groups are starting to swoop in and trying to deal with these companies.

Yeah.

When we think of the word infrastructure, people instantly and clearly think, "Oh, okay.

I, I think know more what this brand is focused on." So, uh, we've seen some pretty big impact as we've rebranded.

So it wasn't just new logos and new colors.