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Rob Wilson

Rob Wilson

Professor of Applied Sport Finance and Dean/Provost at UCFB (University Campus of Football Business), a leading UK football finance academic and media commentator.

Sep 24, 2026

Sport, Structured

Sport, Structured

How can the magic of the EFL Championship be preserved amid its financial challenges?

Sep 24 · 49m

James Cooper
James CooperHOST
10:46
Then the spectacle starts to suffer as well, doesn't it?
Rob Wilson
Rob WilsonGUEST
10:49
It does.
Rob Wilson
Rob WilsonGUEST
10:50
I mean, let's go back to some... economic basics, shall we? So professional sport is built on the concept of uncertainty of outcome.
Rob Wilson
Rob WilsonGUEST
10:57
So when Matt's team is playing Alex's team, we don't know what the result is going to be.
Rob Wilson
Rob WilsonGUEST
11:01
So that makes us interested in that fixture.
Rob Wilson
Rob WilsonGUEST
11:04
We pay our money to go and watch it live or we pay our TV subscription to watch it on the television.
Rob Wilson
Rob WilsonGUEST
11:10
Hopefully it packs out, the TV broadcasters happy, the sponsors happy.

10 MINS LATER

James Cooper
James CooperHOST
21:03
it's a different label to the same system.

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