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Rob Willis

Rob Willis

Rob D. Willis is a Berlin-based strategic story producer, founder of IMPACT Story Studio, and host of the Chief Story Officer podcast.

Sep 8, 2026

38:46
Okay, second thing that people can do immediately that moves them forwards to being better speaker, better presenter.
38:52
Understand how your audience, which is your decision-maker, whoever it is, how do they describe the problem that you are solving to their best mate in a pub or a cafe or wherever? Because they're not gonna say, "I'm really worried that we're not living up to our company's vision right now," 'cause that would just sound a bit strange.
39:13
They would talk about it in very tangible terms.
39:15
They would talk about the symptoms of what's going on.
39:17
"People are, just don't seem to be i- into it.
39:20
They're taking sick days.
39:22
They're not turning up.
40:36
Number three.
33:56
Or is it the quality of the players, or is it the quality of golf? What, what makes LIV Golf the success that we know it to be here that's gonna be the future? It can't be about money, 'cause if it's about money, it's brown bread, Rob.
34:09
Yeah, correct.
34:10
And that's, that's part of the problem.
34:11
I think it has...
34:12
In some, some of the venues that they go to have nowhere near the success that we have or you guys have down there when you host the event in Adelaide.
34:20
Um, it's their flagship event with the crowds that they get, the excitement that it generates, um, just the benefit to the c- the local community financially.
34:29
It's a great week down in Adelaide.
37:57
So that's another nail in the coffin, Rob.
0:55
Are any of the players getting wobbly?
0:58
Yeah, I think a few are, especially the guys like Jon Rahm, who's owed a lot of money, um, and obviously from the, the Saudis who, the, the PiF fund who, who originally funded this LIV Golf tour, and they're, they're disappearing.
1:10
So they were the ones that promising Jon Rahm all this money.
1:13
I think if he doesn't get it, he'll be asking some questions of where it's gonna come from.
1:17
Um, and if you lose a bit of star power in Rahm, DeChambeau, um, hopefully, well, our own Cameron Smith is talking, he, he's pretty solid and he's gonna stick around.
1:25
But if they lose some star power, um, LIV's in a bit of trouble.
1:29
So, uh, w-let's still, let's watch this space.
1:46
Or is it the quality of the players or is it the quality of golf? What, what makes LIV Golf the success that we know it to be here that's gonna be the future? It can't be about money, 'cause if it's about money, it's brown bread, Rob.

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