
Rob Willis
Rob D. Willis is a Berlin-based strategic story producer, founder of IMPACT Story Studio, and host of the Chief Story Officer podcast.
3
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PODCASTS
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Sep 8, 2026
Why Trying to “Sound Smart” is Losing You the Room with Strategic Story Producer Rob Willis
38:46
38:52
Simon SinekHOST
Okay, second thing that people can do immediately that moves them forwards to being better speaker, better presenter.

Rob WillisGUEST
Understand how your audience, which is your decision-maker, whoever it is, how do they describe the problem that you are solving to their best mate in a pub or a cafe or wherever? Because they're not gonna say, "I'm really worried that we're not living up to our company's vision right now," 'cause that would just sound a bit strange.
Rowey & Campo Podcast - 06 August 2026
33:56
34:12
34:20

Sam TugwellHOST
Or is it the quality of the players, or is it the quality of golf? What, what makes LIV Golf the success that we know it to be here that's gonna be the future? It can't be about money, 'cause if it's about money, it's brown bread, Rob.

Rob WillisGUEST
In some, some of the venues that they go to have nowhere near the success that we have or you guys have down there when you host the event in Adelaide.

Rob WillisGUEST
Um, it's their flagship event with the crowds that they get, the excitement that it generates, um, just the benefit to the c- the local community financially.
INTERVIEW: Rob Willis - 06 August 2026
0:58
1:13
1:17

Rob WillisGUEST
Yeah, I think a few are, especially the guys like Jon Rahm, who's owed a lot of money, um, and obviously from the, the Saudis who, the, the PiF fund who, who originally funded this LIV Golf tour, and they're, they're disappearing.

Rob WillisGUEST
I think if he doesn't get it, he'll be asking some questions of where it's gonna come from.

Rob WillisGUEST
Um, and if you lose a bit of star power in Rahm, DeChambeau, um, hopefully, well, our own Cameron Smith is talking, he, he's pretty solid and he's gonna stick around.
S
1:46Stephen RoweHOST
Or is it the quality of the players or is it the quality of golf? What, what makes LIV Golf the success that we know it to be here that's gonna be the future? It can't be about money, 'cause if it's about money, it's brown bread, Rob.