It's kind of funny.

The gentleman, I love to call him out.

His name is Todd Anderman.

My first, like, sales leader, first mentor.

In those days, associate publisher was essentially CRO.

Yep.

Right? Because publisher, the publisher had a lot more editorial, you know, things that they needed to do.

I'd be curious to hear your thoughts on it.

Okay.

But thank you for that.

Yeah, I mean, it's, it's funny.

You know, we were talking before, I've been doing this for thirty-one years, and I, I can honestly tell you this might be one of the most fun years I've had in a long time.

The advertiser response to what we're doing is really incredible.

A big part of it is we're really getting ourselves into a spot now where everyone understands, whether it is our PE firm, Apollo, that owns Yahoo, whether it is our agencies, whether it is our clients, they are getting it.

And I think it's important to remember that a strong Yahoo is good for everyone.

Yeah.