I think it's something I think about a lot, right? What do you think that most brands get wrong when it comes to personalization?

Sure.

I think most brands get it wrong.

Let's even start at the very basic.

They're not optimizing for sending cadence.

I spoke about 40 campaigns a month.

That's not every single person on our list getting 40 campaigns.

So what do you think is the most important thing to get right