Can you talk about them?

It's not to bore you with too much of our family's history, but as was mentioned, I'm the eighth generation of the Samuels family involved with producing whiskey in the Commonwealth of Kentucky.

We think it's the longest lineage of any family to make whiskey anywhere in the world.

But what you didn't mention were the first five generations made pretty god-awful whiskey.

So thank you for...

We gloss over that part of the family's history.

But in the 1950s, my grandparents, Bill Samuels Sr., Margie Samuels, walked away from a 160-year family legacy that they didn't believe in.

I'm wondering if you can talk a little bit about the obstacles you've had to overcome to get this sort of system in place with executives and with other leadership.