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Rob Rice

Rob Rice

Filmmaker

Jul 20, 2026

speaker_3UNKNOWN
5:25
where
5:25
people present things as normal that aren't.
5:27
And I needed to make some way to defamiliarize that and make it so people could recognize that things are questionable.
5:35
It's not inevitable.
5:37
It's not inert.
5:38
It's just not some inertia that these inheritances kind of slide into our lives on, but you actually can question them and maybe refuse some of them.
5:48
How did you incorporate that in figuring out the casting for the project? Why these actors to make these characters come to
5:55
life? The film had to have actors that were representative of each generation.
8:35
Was that sort of one of the first things you did was the sound and the songs associated with the
8:40
story? The script is full of sound.
8:42
There's all kind of ideas about what does and doesn't go in a script.
8:46
And you can break a few.
8:47
You shouldn't break too many, probably.
8:49
But the one that I let myself break the most was how much I talked about sound and sound very, so important in this world, the eeriness of all the technology around and the cell phone towers and the, just everything had to be in there.
9:04
And also this music, the whole film has one artist whose name is Tennessee Ernie Ford.
12:56
And like you were asking about film

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