How does somebody figure out a PhD is the right thing for them?

Yeah, it's a good question, and not least because it is a very different thing than applying to a graduate business school more generally.

And it's certainly a different thing than applying to just a university.

So I don't think it's coincidental that Manel and I both sort of mentioned personal interests.

relationships that we had throughout this, because in a way that you can, you know, join a program, you can come to Darden as an MBA and you're getting the sort of Darden enterprise level experience.

But the thing I want to emphasize the very most is that the PhD is much more personal.

So the first thing I would recommend anyone do who's considering it is go read some academic articles.

What does that look like? I was curious about that.