Yeah

... adaptation, uh, from, from the book.

And it, it was, um...

But it wasn't a meta film.

What, what has happened in years since, ev- everybody knew that they, that they weren't gonna top Scream at the time.

Y- you, you could try.

You can try and be, be meta.

Yeah

Exactly.

No, I thi- I think the rug pull on this movie was it...

For, for somebody who did not know that there was going to be a rug pull, and I was expecting, you know, "Oh, oh, okay, this, th- you know, the, the tension is going to be th- them kidnapping this family and getting across the border, and keeping an eye on Seth's, uh, psycho brother, and making sure that he doesn't do anything terrible to poor Juliette Lewis or, you know, the, the... " May- I was expecting, you know, maybe a scene like, like the end of the diner in Pulp Fiction where, where Jacob and Seth have, have a, you know, a, a moment, a long di- a li- long dialogue about, you know, what it means to have faith and, you know, sacrificing yourself or sacrificing...

You know, something.

Something.

That's where I was expecting it to go.

So when the rug was pulled out from underneath of me, not expecting it, as a horror fan, it, it, it was li- like butterflies in my stomach.

Mm-hmm.

Right.

I mean, it immediately...

And the sound, the, the... [growls] You know, the, the sound that c- that comes with it.

And especially the last shot where you, where, uh, the sun has come up, Ash is walking out, and you think everything's over, and then here it comes through the woods, through the cabin, and right into him, and then that's the end of the movie.

I mean, just the, that, that camera work alone is...

And, and of course, you know, l- you know, learning that that, you know, Sam Raimi created a rig so that that...

So, you know, they, they didn't have Steadicams, uh, uh, like we know them now back in, as...

Mm-hmm.

When you're thinking about kind of growth moving forward as a cracked growth marketer that you are, what kind of growth marketing tactics are you would say overhyped right now in the D2C community? And then are there any where you are like, this is a total underrated gem and basically no D2C people are doing it right now?

Yeah, that's a really good question.

I think the thing that I'm most excited about kind of moving forward for us is like, again, we have been largely D2C driven through our existence.

We've let the consumers really be the people to drive the product and the growth.

to me the biggest opportunity is actually bringing the professional side into into the mix and because i think that is the thing that unlocks this that's the thing i'm probably most most excited about so we will continue to do seed the product get the product in the hands of the consumer but we also need to do that professional side otherwise we can't really validate this it will be will be a good d2c company but in really to really take this and have this go far and wide um we're going to need the backing of the dental community So that's the thing I'm most excited about.

We continue to bring studies to the market and, you know, kind of prove out we are who we say we are.

We're bringing more products.

about that

So how many years have you been at this now?

Well, I didn't really get into it until I was in my mid-twenties and by that time the bike had really bitten and I wanted one of everything.

And so I went on a mission to find every single cactus species that I could and you really can have two.

Too many cacti, let me tell you.

We've got about 500,000 plants thereabouts in cacti, and that's not including the succulents, but we do tend to focus primarily on cacti.

As we are Cactus Anonymous, we have to stay with our theme.

Now, can you walk us through some of these varieties and tell us what you like about them and their shapes? Build a picture in people's minds.

Cacti are supremely adapted to their environment, so they come in quite a number of shapes and sizes.