It's more about How do the financial institutions bring the right solutions back to the market and to meet those expectations? But let's jump in and talk about what are the newer expectations of your customers that you're hearing in the market?

So for the benefit of the audience, our sweet spot are those business clients anywhere from 50 to $100 million in revenue across most CNI verticals.

We're hearing really three things.

One is embedded banking.

Meet me where I do business.

I've invested in these platforms.

I want to maximize these platforms.

I know I put you on the bookends here, so now we're gonna bring you all the way back and just talk a little bit about how all these new capabilities are changing the way you're thinking about going to market.